I've been posting useful material and FRPG related links to the Shattered Norns Facebook Group.
It is at: https://www.facebook.com/groups/829726510438199/
Friday, October 25, 2019
Disclosure/Caveat:
Any time you share an affiliate
link, it’s important to disclose that to your audience.
Note, I have affiliate links, it is just that
as of Friday, October 25, 2019 all of them go to an account that does not
exist. That will eventually change and
you should treat all links as if they are affiliate links going to an active account
on Amazon.com.
As Amazon puts it:
Generally, readers trust you more if
you are transparent about where you are directing them and why.
To meet the Amazon Associate
Program's requirements, you must (1) include a legally compliant disclosure
with your links and (2) identify yourself on your Site as an Amazon Associate
with the language required by the Operating Agreement.
To comply with Federal Trade Commission (FTC) regulations, your link-level disclosure must be:
1. Clear. A clear disclosure could
be as simple as “(paid link)”, “#ad” or “#CommissionsEarned”.
2. Conspicuous. It should be placed
near any affiliate link or product review in a location that customers will
notice easily. They shouldn’t have to hunt for it.
In addition, the Operating Agreement requires that the following statement clearly and conspicuously appears on your Site:
“As an Amazon Associate I earn from
qualifying purchases.”
For social media user-generated
content, this statement must be associated with your account.
Associates should also consider the relevant social media platform’s guidelines.
For example, Associates may use
Facebook's Branded Content tool.
To read more about the FTC Endorsement Guides, visit: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate.
Visit this page on AC to bookmark this information about disclosures.
.
So, when I eventually get to creating
links to my actual affiliate status, all of the above will apply. Treat any
link you access after Friday, October 25, 2019 as being an affiliate link I am
paid for, even if the truth is that I probably won’t them linking to an actual
account before 2020.
Caution should be rule 1.
Any time you share an affiliate
link, it’s important to disclose that to your audience.
Note, I have affiliate links, it is just that
as of Friday, October 25, 2019 all of them go to an account that does not
exist. That will eventually change and
you should treat all links as if they are affiliate links going to an active account
on Amazon.com
Generally, readers trust you more if
you are transparent about where you are directing them and why.
To meet the Amazon Associate
Program's requirements, you must (1) include a legally compliant disclosure
with your links and (2) identify yourself on your Site as an Amazon Associate
with the language required by the Operating Agreement.
To comply with Federal Trade Commission (FTC) regulations, your link-level disclosure must be:
1. Clear. A clear disclosure could
be as simple as “(paid link)”, “#ad” or “#CommissionsEarned”.
2. Conspicuous. It should be placed
near any affiliate link or product review in a location that customers will
notice easily. They shouldn’t have to hunt for it.
In addition, the Operating Agreement requires that the following statement clearly and conspicuously appears on your Site:
“As an Amazon Associate I earn from
qualifying purchases.”
For social media user-generated
content, this statement must be associated with your account.
Associates should also consider the relevant social media platform’s guidelines.
For example, Associates may use
Facebook's Branded Content tool.
To read more about the FTC Endorsement Guides, visit: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate.
Visit this page on AC to bookmark this information about disclosures.
.
So, when I eventually get to creating
links to my actual affiliate status, all of the above will apply. Treat any
link you access after Friday, October 25, 2019 as being an affiliate link I am
paid for, even if the truth is that I probably won’t them linking to an actual
account before 2020.
Caution should be rule 1.
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